Entry: MRA’s Consulting Services perform entry analyses to measure the potential of success your product may have in the US market. In order to do so, MRA allows both consumers and the trade to evaluate the products with in-person interviews and, from those results, MRA designs an entry strategy that optimizes product-related policies and distribution for the market. Our approach will guide you through every step of the development, launch, marketing, distribution, and sale of your product. Our methodology involves assessment of the potential success of your products by allowing distributors and consumers to evaluate the products in depth until they are fully optimized.

Consolidation: MRA can help your company to analyze the profitability of your positioning strategy in the American market by conducting a firsthand evaluation of your brand. With that, MRA identifies and solves any problems that may exist throughout the deployment process of your product.

Our direct experience also gives us insight towards evaluating the skills and motivation of your current staff, by conducting personalized one-on-one interviews.