Who we are

Chief Operating Officer Luca Bertozzi

Luca started his career with classic consumer packaged goods experiences in multinational companies such as L’Oreal, where in 1997 he managed the successful launch of the old, staid hair-care line, Redken, by proposing a more modern and compelling positioning. In 2000, he moved to M&M/Mars in charge of innovating the company’s brands, and was the head project manager for the online store “My M&M’s”. Later, he was promoted to head of brand marketing and advertising for the Starburst brand where he introduced a new packaging adopted on a worldwide basis.

Luca graduated from Hampshire College in 1992 with a BA in history, and, in 1997, he received a Master of Business Administration degree with an emphasis in marketing and finance from NYU’s Leonard N. Stern School of Business.